Sindicación
20:28:43
El 17 de Octubre fue el "Día Mundial de la Alimentación", y Médicos Sin Fronteras nos recuerda que durante esta jornada morirán 10.000 niños por desnutrición. En esta época de tecnologías de la información y diálogo de masas, el problema de la pobreza y el hambre sigue siendo uno de los retos fundamentales de la Humanidad. Si no, el principal.
MSF quiere advertirnos sobre este aspecto y le hace una llamadita de recuerdo al Gobierno, con el avance de una interesante campaña que comenzará el 1 de noviembre. En realidad, la trastienda mercadotécnica ya ha comenzado a trabajar con la petición de reenvíos, habitual en estos casos.
La campaña consiste en inundar las ciudades de brazaletes MUAC, utilizados para medir el nivel de desnutrición infantil (el nivel rojo significa riesgo de muerte). Para ello, enviarán a sus colaboradores un pack (o varios) de 25 MUACS para que los coloquen en lugares de tránsito de mucha gente.
Veremos cómo resulta esta campaña.
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